TOCA Football

As a marketing consultant, my main assignment at TOCA was to align global, regional and local gym efforts with our marketing and center operations.

My role was to get our internal teams on the same page, and to make sure everyone understood and agreed upon our goals for the customer journey. In doing so, I was able to improve the speed to market for our lifecycle and promotional campaigns — while also ideating several of them in the process — and successfully drive retention and recovery.

From creating the marketing framework, project plan, and eventually launching the Player Pathways brand pilot for TOCA Canada, to operating the 2020 holiday sales campaign (driving $25K profit), to surveying lapsed customer informing future strategies, I emphasized segmentation and standardization throughout each unique project, no matter the channel.